Contact

Sunday, January 15, 2012

What is Your I.D?

Happy New Year & Welcome back to The Lab!

I am a person that loves to research, and on my most recent quest, I had to find out if Levi's newest line of jeans Curve I.D would hold up to its claims.
Introduced in August 2010, Curve I.D by Levi's uses a custom fit system focusing on a woman's shape and proportions rather than her size. Your measurements of the hip and seat is used as a guide, and then you are told which fit would work best for your build. I'm no longer a size 2, without any form of curve, I am now a size 6 with a very defined waist and "seat area"( my bootie). There are four different I.D's Slight Curve-to "celebrate straight figures", Demi-"for even proportions", Bold-"for genuine curves", and Supreme-"for the curviest of curves". I don't know about you but I value a great pair of jeans and normally that means finding one brand and making sure you have them in every rinse, wash and cut LOL!!

On the day I went to visit my local Levi's store, I had on what happens to be one of MY best pair of jeans to date. A pair of Old Navy "Diva" jeans. They fit me in all the right places, and there reasonably priced. I walked into the store already aware of which I.D was suggested to me via the online measuring system. I was approached by a young lady whom I informed that I was looking for "Bold I.D" jeans in skinny/straight fit, she asked me my size and I was given 3 pairs, ranging from sizes 27-29. The outcome of my personal I.D is below...let's just say I walked out without making a purchase, and maybe your experience will be different.