Toms©~The Summer UGG

Trends come and go, they become a staple in our society, the do's & don'ts of fashion, you know the things that we see almost daily and while some of us choose to participate, others simply look beyond the best "new" thing. I decided to see beyond the UGGs trend and this summer, especially in recent weeks its been about a shoe called Toms©!!

I've started to see more and more people both male & female wear Toms© slip on shoes and while I have a right to my opinion, I honestly didn't see what was so appealing about the shoe.

However, I did some research in The Lab because I was naive about the brand and wanted to be informed. In doing so I became aware of the man behind Toms© Blake Mycoskie and found out about the amazing social responsibility that the Toms brand was built on, and I could never be more intrigued. This is a company that really believes in giving back, founded on this principle in 2006 and at years end in 2010 had donated more than 1 Million pairs of Toms slip on shoes through their One for One Mission Program.

I will definitely be looking into how Phasionlab can help Toms to continue to give back, because I believe in their cause, and well anything related to phasion & giving back is what I love to do. I hope you enjoyed this read as much ad I enjoyed doing the research for it.

Until Next Time,
Choose Phasion, Not Fads©

~Kia