Kmart Smart!!

Hey there Dolls & Gents!! It's been a while since I've shared with you guys, however i've been doing my best to stay connected with whats going on in Fashion, Culture, Art & well Family.  Today, while looking through my email over my morning toast and tea =D I had to double back at one specific email from Kmart.com, it seems that Kmart has launched a collaboration with Nicki Minaj, you know the Female Rap Artist that has a fan base that calls themselves Barbz, yeah her, so you know I had to take a look right. 

 I have to admit that I am not a huge fan of Miss Minaj but you've got to give credit when its due, she is definitely building her brand one major move at a time.  I am not surprised about her collaborating with a giant retailer, however I am shocked that she chose Kmart as that retailer for this new collection.  I feel like Kmart has been trying really hard to stay current or well alive in the retail industry.  With all of the changes in fashion there's a difference in what consumers want to see and what consumers do see when they walk into there stores.  This my friends was a very smart move on everyone's behalf, if I must say so.  

The collection consist of affordable accessories (handbags, hats and jewelry) along with attire (dresses, jackets, leggings, jeans and skirts) that speaks and stays true to that of Nicki Minaj's personality and well BRAND.  Now for all you Barbz Fans this was news to me but i'm sure if you are a true fan you've already gotten the scoop as Nicki keeps her fan base well aware of her moves.  So today I salute you Nicki Minaj for a Collab well done!  These are just a few pieces that I liked of the collection.  Check it out for yourself at Kmart.com

                         

Until next time, 

"Choose Phasion, Not Fads"

Kia

Toms©~The Summer UGG

Trends come and go, they become a staple in our society, the do's & don'ts of fashion, you know the things that we see almost daily and while some of us choose to participate, others simply look beyond the best "new" thing. I decided to see beyond the UGGs trend and this summer, especially in recent weeks its been about a shoe called Toms©!!

I've started to see more and more people both male & female wear Toms© slip on shoes and while I have a right to my opinion, I honestly didn't see what was so appealing about the shoe.

However, I did some research in The Lab because I was naive about the brand and wanted to be informed. In doing so I became aware of the man behind Toms© Blake Mycoskie and found out about the amazing social responsibility that the Toms brand was built on, and I could never be more intrigued. This is a company that really believes in giving back, founded on this principle in 2006 and at years end in 2010 had donated more than 1 Million pairs of Toms slip on shoes through their One for One Mission Program.

I will definitely be looking into how Phasionlab can help Toms to continue to give back, because I believe in their cause, and well anything related to phasion & giving back is what I love to do. I hope you enjoyed this read as much ad I enjoyed doing the research for it.

Until Next Time,
Choose Phasion, Not Fads©

~Kia